#new by Alex Bentley, @herdmeister & Michael O’Brien: I’ll have what she’s having, mapping social behaviour
“I’ll Have What She’s Having has profound implications for marketing. People are much less individual than we thought and much more influenced by other people than we realized.”
—John Kearon, Founder, CEO, and Chief Juicer, BrainJuicer Group PLC
R. Alexander Bentley is Professor of Archaeology and Anthropology at the University of Bristol, UK. Mark Earls is a London-based author and consultant on marketing, communication, and behavior change. Michael J. O’Brien is Dean of the College of Arts and Science, Professor of Anthropology, and Director of the Museum of Anthropology at the University of Missouri.